Whether you represent a startup or an established organization, you will encounter the same limitations when building your marketing team. These days, marketing teams are lean, and budgets can vanish in an instance, but the volume and varying nature of THE WORK never ends. As a senior-level marketing expert, I’m here to quickly ramp-up on your business and work with your team to meet project demands while keeping your overhead low.
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long-form content creation (e.g., case studies, research reports, FAQs, and guides)
social channel content development and management
Substack and/or blog content development and management
copy editing
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customer and market research
sales enablement
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speech writing
presentation creation
Naturally inquisitive, Karina is first and foremost a researcher. Her expertise is in finding the human angle in marketing so that it connects people to an organization’s mission. Because that’s what marketing is all about right, rising above the 💩 on the internet and board room, to motivate action. Let’s build some compelling narratives together.
Outside of making her clients look good, you can catch Karina running in Astoria Park, teaching students soil science as the PTA chair of her kids’ school garden, or hunting for the perfect pair of vintage Levi’s.
Happy Clients
“Content marketing plays a vital role in how our business connects with major brands. Karina helped to build our content strategy and execute well written, data-supported stories around eBay’s advertising core business. Her writing was on brand and many posts received high engagement rates. Karina was also really easy to work with and integrated well into our team.”
“I’ve worked with Karina on a number of projects across multiple companies. She is both an absolute pleasure to work with and someone who I can count on to always deliver results. This is a rare combination and the reason I have called upon her many times. ”
“Karina is extremely effective at delivering marketing support to enable sales teams. She developed a deep understanding of our sales process that enabled her to simplify and focus our message.
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